With activities, you can track exactly how many activities web map viewers are making on your web map. This includes zooms, pans and market clicks. Total activities are the sum of the 3 activities.
The bar chart displays the number of activities on the x axis and the number of users on the y axis.
The heatmap provides an overlay of web map activities in one place. Any activity performed will display in the heatmap with higher intensity colours representing more activities in relation to others.